CES 2018 – LG AI OLED TVs

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LG’s CES 2018 keynote was all about AI: smart washers, smart fridges, robots and smart TVs. Let’s focus on the standout of the press conference, the LG AI TVs.

At CES® 2018, LG Electronics USA will unveil its full line of 2018 LG AI OLED and LG AI SUPER UHD TVs for the United States, showcasing LG’s latest portfolio of premium TVs. In 2018, LG builds upon its legacy as the pioneer of OLED TV technology with the addition of nine new 4K LG AI OLED TVs in different design configurations and sizes, ranging from 55- to 77-inches. (PRNewsfoto/LG Electronics USA)

Why does a TV need AI? Searching for your remote is slowly becoming a thing of the past as more and more manufacturers move toward voice control. LG’s 2018 screens are all powered by Google Assistant as they look to simplify managing multiple tasks and incorporating useful functionality such as maps and weather updates.

Showing off both OLED and Super UHD ranges, LG made a strong user case for including artificial intelligent features in its latest lineup. This year’s lineup adds innovations that are key to LG’s strategy going forward, including LG ThinQ, the new Alpha 9 intelligent image processor and Full-array Local Dimming (FaLD) backlighting. The whole package promises added convenience and some of the most immersive content experiences from LG to date.

The 2018 LG SUPER UHD lineup is powered by LG’s – (Alpha) 7, the same powerful processor found in the LG OLED B8. By combining Nano Cell, FALD backlighting and the – (Alpha) 7 processor, LG’s 2018 SK9500 and SK9000 LG SUPER UHD AI TVs offer LG’s most advanced LCD picture quality ever. To complement the upgraded viewing experience, 2018 LG SUPER UHD AI TVs will also add the support of Dolby Atmos for an immersive audiovisual experience. (PRNewsfoto/LG Electronics USA)

As a pioneer of OLED TV technology, LG used CES as the opportunity to show off nine new 4K LG AI OLED TVs in different design configurations and sizes, ranging from 55-77-inches. New in 2018, LG is also introducing seven new 4K LG AI Super UHD TV models, in the same sizes as the AI OLED range.

“LG’s 2018 TV lineup represents the next generation entertainment experience in the connected home,” said Tim Alessi, senior director, product marketing for home entertainment at LG Electronics USA. “By marrying cinema-quality display technology with LG ThinQ artificial intelligence in breathtaking form factors, LG continues its leadership at the forefront of innovation in the OLED and premium TV market globally.”

CES 2018 – Smarter TVs with Seamless Connectivity to the Modern Smart Home

Vice President of LG Marketing David VanderWaal took the CES 2018 keynote opportunity to herald 2018 as the “tipping point for the connected home”.

New for all 2018 LG AI Smart TVs powered by ThinQ can respond to hundreds of voice requests utilising webOS, LG’s own award-winning open smart platform, as well as third-party AI services. LG ThinQ combines the simple and fast webOS Smart TV platform with integrated Google Assistant and deep learning technology to create an AI capability that uses voice commands to control TV functions, search for content over-the-air or on various streaming partners, or control other connected IoT devices in the network, making them a seamless addition to any connected home.

CES 2018 – Unmatched HDR Capabilities for Superior Image Optimisation 

Building upon LG’s legacy of delivering a superior high dynamic range (HDR) viewing experience, all 2018 LG OLED and LG SUPER UHD AI TVs will feature 4K Cinema HDR, enabling the support of all major HDR formats, including Dolby Vision, newly added Advanced HDR by Technicolor, Hybrid Log Gamma (HLG) and HDR10, as well as enhanced processing with HLG Pro and HDR 10 Pro, granting consumers even greater access to the full spectrum of high-quality HDR content available today. LG’s 2018 AI OLED TVs and AI SUPER UHD TVs process HDR images dynamically frame by frame using LG’s proprietary algorithm, Enhanced Dynamic Tone mapping.

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