Intel’s CEO Brian Krzanich doesn’t like the pace of innovation at his company and has been working since he was appointed CEO in 2012 to speed up Intel’s production and innovation process, leading to quicker and more vibrant products.
At CES, Krzanich wants to reveal some of the products they have been working on in the smartwatch and tablet markets. Intel has big plans for both markets, looking at 40 million sales in tablets and looking to get their Quark chips in all smartwatches.
Intel has been behind in the mobile game and has lost out on a big pot of gold, with both Apple and Samsung looking to make their own ARM-based chips or, in the case of Samsung, getting some help from Qualcomm.
This means the tablet and smartwatch markets need to be attacked early, Intel has already released both Bay Trail and Quark chips for smaller devices and they look to be implemented into devices this year, more than ever.
Intel’s Bay Trail chips will power the tablets and we have already heard rumors of Android partnerships flourishing, although nothing to scare Qualcomm or MediaTek, who lead the battle in the tablet zone.
On smartwatches, Intel could seriously be in with a big shot. Krzanich has said new innovations to Quark will be incredible and shown off at CES for the first time, possibly showing how powerful a smartwatch can be to a user.
This is all well and good, but until Krzanich actually shows something innovative, this is all just Intel saying they will be active in markets. To many, Intel is now the old gun, the Microsoft of the chipset world, without a major foot in the mobile industry.
Unless there is some big changes to Bay Trail, we cannot see many partners shipping over from Qualcomm, who are pumping out the Snapdragon 805 as we speak. It will take a big leap for Intel to become king in both markets.