In early 2013, Motorola had less than 1 percent of the UK mobile market, with Samsung and Apple dominating the market with over 60 percent share and Nokia, BlackBerry, LG and a few others fighting over the scraps.
According to a report from Kantar WorldPanel, the Moto G has propelled Motorola to 6 percent market share in just short of a year, grabbing plenty of low to mid range buyers in the UK with their £135 smartphone.
Globally, the Moto G is already Motorola’s most successful smartphone ever and it looks like the blockbuster deal has resinated well with buyers in the UK, who are looking for the best value smartphone without all the fancy features.
The Moto G is a big deal for smartphone makers, especially Nokia who have been working hard maintaining their low-end market with Asha phones and the Lumia 520 and 521, currently holding half of the Windows Phone market share.
Nokia has more success in Europe than North America or Asia, due to the past few decades of building their brand name and customer loyalty, especially with the old Nokia 3310 and other age old models.
Motorola offers something different with the Moto G, the newest version of Android, a capable smartphone for running all sorts of applications, a collection of vibrant colors and one of the cheapest off contract prices on the market.
People can still buy Asha phones or even lower-end phones for under £50, but for a fully featured device with an operating system that consists of more than three built in games and a plastic number keyboard, the Moto G is really one of the best devices on the market.
We are not sure when Motorola will update the Moto G and if it is an annual smartphone. The Moto X has already been confirmed as an annual phone, with the next generation coming sometime in the Summer.