Samsung has been on a slight restructure, following the first loss of mobile market share, down 2.7 percent from last year. Analysts say the Galaxy S5 did not gain enough sales commercially to increase Samsung’s hold on the market.
This looks to be true, for the second half of 2014, Samsung has been adding more metal to their smartphones, and moving away from the shell-like plastic design, found on the Galaxy S5 and previous models.
The Galaxy Alpha was the first all metal smartphone from Samsung, the Galaxy Note 4 also added a metal frame and now we are getting the Galaxy A5 coming in a full “metal” body, showing a change on the full range.
Samsung is not labelling this as a metal device, in the leaked report, the Galaxy A5 will be made of a “cold in the hand” material that is not metal or plastic, potentially lowering the price, while still giving the premium feel of metal.
The Galaxy A5 is not a high-end device, showing that Samsung wants their whole smartphone line to get a design upgrade. The internal specs are reportedly a Snapdragon 400 CPU, 16GB of internal storage, 2330mAh battery and 5MP camera.
This will be one of three new Galaxy A5 devices coming this year. Samsung is looking to keep their mid/low-end buyers interested in their Android phones, instead of Xiaomi, Karbonn and other suppliers in India and China, taking their sales.
It is interesting to see a complete change on the design front by Samsung. The Galaxy S5 might still be the third best selling smartphone in the world for 2014, behind the iPhone 6 and iPhone 6 Plus, but that is not enough for Samsung, it seems.