Samsung NX300 UK Availability and Partnership with Usain Bolt

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Samsung Electronics today announced that the NX300 will be commercially available in the UK at the end of March from John Lewis and Dixons. As well as the NX 45mm F1.8 2D/3D interchangeable lens, it has the first one lens 3D system capable of capturing both still images and full HD movies in perfect 3D quality. In association with the NX300, Samsung also today announced an exclusive partnership with the world’s fastest man, Usain Bolt.

Unveiled at CES in January, the NX300 is the new flagship model in the innovative NX series and boasts the updated version of SMART Camera 2.0, a hub of innovative connectivity features. The NX300 delivers useful, advanced and practical features for the professional photographer looking for the very best compact system cameras (CSC), and allows perfect shooting in any environment and for every moment. With its ultra-chic design, the NX300 combines modern and retro elements and will be available in brown, white or black with a contrasting silver band.

NX300 Black

“Our aim with the NX300 was to develop the best camera ever made for the everyday camera user, and by combining superior hardware with enhanced features designed exclusively for professional photographers, we believe we have done just that,” said Nick Porter, Head of Digital Imaging, Samsung Electronics UK and Ireland. “Our NX range has been extremely well received since it first launched and this latest model is a worthy successor to the original.”

With the very latest in Wi-Fi connectivity, the NX300 allows you to share your photographic creations seamlessly between devices and desktops. The Direct Link hot key feature means cherished images can be shared securely at the touch of a button between camera, smartphone and tablet technology. The SMART Camera App, available on Android and iOS, connects your smartphone to your camera via a Wi-Fi connection to flawlessly manipulate, share and back-up images for a complete photographic journey across your favourite devices and social media platforms.

NX300 lens

A revolutionary, fast shooting experience will assign even more control back to the photographer. The Hybrid Auto Focus (AF) system enables fast, accurate phase and contrast detection, while the 1/6000 sec shutter speed and 8.6fps continuous shooting mode ensure moments are never missed. The NX300’s outstanding imaging performance is complete with a brand new, best-in-class 20.3 Megapixel APS-C CMOS sensor, capable of capturing high quality detailed images with sharp, life-like colours that are crisp and clear in all lighting conditions.

NX300 dynamic

The compact NX300 makes it easy for anyone to capture professional standard pictures. Samsung’s Smart Mode allows you to choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze. Each setting will automatically adjust both aperture and shutter speed in order to obtain the best possible shot. Capturing and reviewing images is also an interactive and user friendly experience with the 84mm (3.31”) AMOLED screen and tilt display making any angle of the world easy to shoot, while the hybrid touch screen and 5-way manual key interface is simple and intuitive to use.

Shoot Fast, Share Faster with Usain Bolt

Like Usain Bolt, the NX300 camera is super-fast and allows photographers to be part of the front row action and shoot amazing moments. The ‘NX Junior Photographer’ campaign will see Samsung and Usain Bolt work in partnership to build on the athlete’s natural love of being behind the camera and will see the six-time gold medal winning Olympian, showcase his very own ‘Usain Bolt Foundation’ to provide equipment and lessons to children from disadvantaged backgrounds. Over the coming months, other activities will be launched through the exclusive partnership with Usain Bolt and Samsung for those that like speed.

UB NX300

NX300 Product Specifications


Image Sensor 20.3 effective megapixel APS-C CMOS
IS OIS mode is only provided on 2D shooting mode
Display 84.0mm (3.31”) AMOLED with a Tilt Touch PanelWVGA (800×400) 768k dots
ISO Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 256000 (1 or 1/3EV step)* AUTO ISO upper level is selectable. (Up to ISO3200)
Image JPEG (3:2):20.0M (5472×3648),  10.1M (3888×2592), 5.9M (2976×1984),2.0M (1728×1152), 5.0M (2736×1824): Burst mode onlyJPEG (16:9):16.9M (5472×3080), 7.8M (3712×2088), 4.9M (2944×1656),2.1M (1920×1080)

JPEG (1:1):13.3M (3648×3648),  7.0M (2640×2640), 4.0M (2000×2000),

1.1M (1024×1024)

RAW : 20.0M (5472×3648)

* 3D Image Size : JPEG (16:9) 4.1M (2688×1512), (16:9) 2.1M (1920×1080)

Video MP4 (Video: MPEG4, AVC/H.264, Audio: AAC)1920×1080, 1920×810, 1280×720 , 640×480, 320×240 for Sharing60fps, 30fps, 24fps (1920×810 only)* 3D Video : 30fps only
Video Output HDMI 1.4a
Value-added Features SMART Mode : Beauty Face, Landscape, Macro, Action Freeze, Rich Tone, Panorama, Waterfall, Silhouette, Sunset, Night, Fireworks, Light Trace, Creative Shot, Best Face
3D still image & video capturing
Wi-Fi Connectivity IEEE 802.11b/g/n support Dual Channel (SMART Camera 2.0). AutoShare. Cloud. Email

. Auto Backup

. Remote Viewfinder

. MobileLink

. Wi-Fi Direct (playback)

. AllSharePlay

. Social Sharing

Bundle PC software iLauncher, Adobe Lightroom 4, Adobe Reader
Storage SD, SDHC, SDXC, UHS-1
Battery BP1130 (1130mAh)
Dimension (WxHxD) 122 x 63.7 x 40.7mm (excluding the projection part)
Weight 284 g (without battery)


45mm 2D/3D lens Specifications


Focal Length 45mm (equivalent to 69.3mm in 35mm format)
Elements in Groups 7 elements in 6 groups
Angle of View 34.7°
Aperture 2D : F1.83D : T6
MinimumFocus Distance 0.5m
Maximum Magnification Approx. 0.12X
i Scene Night, Portrait, Beauty shot, Children, Backlight, Sports
Lens Hood Included
Filter Size 43mm
Mount Type NX Mount
Dimension (DxL) 62 x 44.5mm
Weight 122g (without hood)

To find out more information, please visit Samsung’s NX camera Facebook page at


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I love gadgets and technology, so i write about them. +Tomi Adebayo

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