Samsung has announced it will be attending the Consumer Electronics Show in January, the second big Asian company confirmed to be at the event, alongside Japanese rival Sony.
CES is a big stage for Samsung, because it allows the electronics company to show off all of its different products, from phones, to tablets, to microwaves and fridges. Samsung sells a lot of stuff and tries out even weirder concepts.
Last year, Samsung brought a range of 4K and curved televisions, alongside various other electronics. The company likes to go big with the presentation — not investing heavily in the other large consumer event — Mobile World Congress.
This year, the Galaxy S6 may be the star of the show. Samsung needs a big boost to the smartphone line and may kick off the flagship early, getting it out to millions of potential customers.
The Galaxy S5 failed on a financial and critical level, not gaining anywhere near the sales Samsung expected and being heavily criticized against other high-end smartphones. Samsung will reform its smartphone range by lowering the amount of phones on sale and has had a reshuffle in the mobile division.
Hopefully, the reshuffle will allow Samsung to look at the core issues of the Galaxy S5 and work to make the Galaxy S6 even better. Samsung has been on top of the mobile world for three years, stepping above the iPhone sales in 2013 with the Galaxy S4.
Apple is back on top with the iPhone 6 sales and other contenders like Xiaomi in China and Micromax in India are showing resilience to Samsung’s dominance. The South Korean based company will need to pull out the stops on the high and low-end of the market to return to the golden days.