Microsoft was on a spiral to disaster with the Xbox One, with PR for the console stating it was one of the worst consoles and takes away user rights and civil liberties we are entitled to.
However, the company has recognised their mistakes, either through customer feedback or because Ballmer and the executive team got together and understood the problems with the console before it was too late.
The Xbox One will now come without any DRM restrictions, users can sell and lend their used games without any restrictions. This will be great news for those who want to continue buying used games from a second-hand retailer.
Furthermore, the Xbox One will not come with any online restrictions, users will to opt into a one time installation at the start, but they can then play offline for years if they want, although digital content and multiplayer can only be used online, obviously.
With all the good PR with Sony at the moment, Microsoft obviously understood to have a chance in this console generation with the broad audience they need to offer a console without restrictions.
While the console is still Â£75 more expensive than the PS4, the Xbox One has more exclusives coming their way. The Xbox One will still not allow games to be published without a publisher however, which sucks for indie developers.
Big turnaround by Xbox One, we just wish they had done it pre-E3, before the slaughter begun.