Asus has not had the best success when it comes to mobile devices, but they are tempting their luck again at CES in January, where they will apparently launch three different sized handsets.
The company has been teasing some new products on their YouTube channel, first a dual-boot Windows and Android tablet and now three smartphones, in sizes 4, 5 and 6-inches.
This is a questionable move by Asus, plenty of OEM partners on Android have tried big swings at the US and the Western markets and fell flat on their face. Without the marketing budget of Samsung or the brand awareness Apple has, it may be hard for Asus to compete.
They’re going to give it a try though and it looks like these will all be high-end devices, to match some other great smartphones coming to CES and MWC 2014 like the Galaxy S5, HTC Two and LG G3.
Asus has had some good moves in the tablet world, their Transformer line was one of the first real quality tablet lines running Android, before the market got infested with cheap Nexus 7 and Kindle Fire HD units.
We were sure, for a time, that Asus would be Google’s major hardware developer for both the Nexus 10 and the Nexus 5. The latter would’ve been a great way to bring Asus into the US market, offering the cheap non-carrier stock Android device with Asus branding on the back.
Nevertheless, Asus is becoming more well known by the tech community and their stellar reviews on most devices give them some leverage in the war for the best selling device, although we doubt the line of smartphones going to CES will draw numbers in the millions.