Motorola has found success with the Moto G in developing countries, with news the budget smartphone has sold millions of units in India and China, two huge markets for Motorola to enter.
The Moto E is another push by the American mobile maker to gain more market share in developing countries and expand options in other countries like the United States and Europe, with an even cheaper option.
In many ways, the Moto E is exactly the same as the Moto G, but it comes with a few drops in performance for the cheaper price tag. The screen is a 4.3-inch 540 x 960 display and design wise it has a bit more bezel on the top and bottom.
Internally, the Moto E runs on a 1.2GHz dual-core Snapdragon 200 processor, 1GB of RAM, 5MP rear camera and 4GB of internal storage, with 32GB of microSD external storage. The Moto E also features a 1940mAh battery, which Motorola says will offer all day battery life.
Android KitKat 4.4.2 will be added to the Moto E at launch and Motorola promises an upgrade to the next version somewhere down the pipeline. Motorola has been one of the best manufacturers when it comes to a clean OS, with no real changes from stock Android.
Motorola is aware of the market and how the Moto G and Moto E could become the phones hundreds of millions of new buyers are interested in grabbing, instead of alternatives from BlackBerry, Nokia and other Android manufacturers.
Lenovo owns Motorola, which means we could see all production of the Moto G and Moto E sent to their factories in China and other Asian territories, to drop the cost of manufacturing and shipping to areas like India, China and Europe.
Motorola will most likely spend the rest of the year announcing and promoting their new Moto X+1 and Moto 360 smartwatch, considering the low-end is already in love with the Moto G.