A number of innovations were shown off at the Vodafone stand at MWC, including an interesting demonstration of a digital fitting room, powered by the Internet of Things (IoT) technology.
Developed in partnership with global high-street fashion retailer Mango and in collaboration with Jogotech, the digital fitting room allows shoppers to scan their clothes tags without leaving the fitting room and then contact the shop floor directly through the mirror. We’ve all been in changing rooms in a store we don’t usually shop in, only to discover that a size you thought you were is slightly different (usually smaller). It can be frustrating and time-consuming having to make multiple trips to the changing room, queuing each time, just because you needed to change sizes. Being able to communicate with staff through the mirror will allow shoppers to choose alternative sizes and colors more efficiently.
In addition to providing a way for shoppers to connect with store staff, the digital mirror can also recommend accessories and other items of clothing to compliment a customer’s choices. Mango’s intention is to install the digital fitting room across its top stores globally, from Barcelona to New York, blending online and real-world shopping experiences for Mango customers. This is the first phase of a digital transformation project for Mango to create new ways for customers to engage with and relate to the brand.
Vodafone Director of IoT Stefano Gastaut, commented: “This project helps put more power at the shopper’s fingertips and will bring Mango closer to its fashion-conscious shoppers and offer them more options and experiences than a conventional fitting room.”
Mango’s Chief Client Officer Guillermo Corominas, added: “This is a really exciting project for Mango. We see the future of retailing as a blend of the online and the offline. These new fitting rooms are another step in the digital transformation of our stores to create a whole new experience for our customers.”