Technology giant Apple has teamed up with the Worldâ€™s biggest DJ brand to change the face of music and give all Apple fans with an interest in music a chance to get into the DJ industry.
Pioneerâ€™s stunning new portable DJ controller will be available from the Apple Online Store and in selected Apple retail stores across the UK for the first time â€“ a move that will raise the profile of the industry and give everyone a chance to DJ. The DDJ-WeGO is the new entry level DJ controller from Pioneer DJ and is designed to get anyone who has ever dreamed of becoming the next David Guetta, on the decks and mixing music.
The portable and stylish DDJ-WeGO is Pioneerâ€™s most affordable DJ controller yet, with a wide range of features and a size that makes it ideal for anybody looking to make their first tentative steps into the DJ world. A MacBook Pro is an ideal companion to the DDJ-WeGOâ€™s included software, which works with â€˜Mac-onlyâ€™ Algoriddim or Virtual DJ. Optimised for use with Apple products, it is a stylish and exciting unit for any Apple product owners who have an interest in making music.
Martin Dockree,UKsales manager at Pioneer DJ, said: â€œThe DDJ-WeGO is a great fit for Apple stores, especially with software being such a big part of the industry and we hope that this will really help bring DJing to the masses. Apple stores are renowned for the unique customer experience, and the DDJ-WeGO gives people a unique opportunity to try their hand at mixing tracks and making music.
â€œAt an affordable price-point, the DDJ-WeGO makes DJing far more accessible, whereas in the past it may have been perceived as too expensive for a hobby. We are thrilled to be working with Apple and together we can really help the DJ industry to grow.â€
Not only will the DDJ-WeGO go into the Apple Online Store and Apple Retail stores in theUK, but it will also be available on the Apple Online Store throughoutEuropeand from selected Apple Retail stores acrossEurope. The popular DDJ-Ergo Limited controller is also available to purchase on the Apple website and selected Apple retail stores across Europe, for those who want to move up to the next controller in the Pioneer DJ range.
Software has been a major part of the DJ industry for a number of years now, and Apple laptops can be seen in DJ booths across the world, as the preferred platform to run the programmes on. The majority of DJ controllers require a laptop to function, making the laptop just as important as the DJ hardware. Apple and Pioneer are bringing the two together to make the customer journey even simpler.
For more information about the products, visit: www.pioneer.co.uk
To purchase the DDJ-WeGO or DDJ-Ergo Limited online, visit: https://store.apple.com/uk