Apple has been a worldwide brand name customers will sink their money into, especially in new markets like China, Japan, Korea and other Asian territories who have always wanted to own an iPad or iPhone.
Since 2011, Apple has not actually announced any new product for a new market, there have been iterations to iOS, iPhone, iPad, Mac and other product lines, but no definitive new product that says Tim Cook has the innovative stride to continue as CEO.
This has sunk down their brand value significantly this year, as we await news on the iWatch and iOS8. In the meantime, Google has rose as the new most valuable brand in Millward Brown’s Brandz Top 100 of 2014.
It is a bit weird that Google, who is known for offering free services like Search, Maps, Drive, YouTube and Android, can make so much money off advertising and collecting its cut from developers selling their apps on Android and Chrome.
The company has grown at an impressive rate since Larry Page became CEO again, creating a connected company that looks similar on any platform and offers the user an incredible experience, better than the competition.
This has lead to Google still keeping the lead in Alexa rank as the number one Website, alongside Maps, YouTube, Gmail and Android all top of their respective markets. Docs and Drive are further pushes into the cloud storage and Office suite markets and Google is making good headway into those.
If that wasn’t enough, Chrome OS, Android Wear, GlassWare and other future markets are already being worked on by Google. We have self-driving cars coming in the next few years, Project Loon that will offer Internet balloons to poor countries and even a cure for death in the not too distant future.
All of this makes Google’s brand extremely valuable and both investors and analysts know it.