He’s rowed The Atlantic, cycled across The Arctic, run across the Sahara Desert and now, endurance athlete and Duracell ambassador James Cracknell is taking on The Wheel of Endurance – a three hour, revolving endurance challenge at the iconic EDF Energy London Eye.
James Cracknell has teamed up with Duracell to help inspire people to follow his lead and achieve their own lifelong goals on Monday 1st July 2013 – National Motivation Day, from 6.00am-9.00am GMT at The London Eye, Riverside Building County Hall, Westminster Bridge Rd, SE1 7PB.
WHY GO?
Watch James be put through his paces and power him on as he takes on his challenge. As part of his three hour test, James will power through a series of endurance feats, each one sustained for one whole rotation of the London Eye, before moving on to complete the next including cycling; running; crunches and balance; boxing; with his challenge culminating in a Duracell Bunny inspired training circuit.
WE NEED YOU, James needs your support, how can you get involved?
London commuters show James your support! The first 50 people that come down to power James on between 8.00am and 9.00am will get a Duracell 3 Hour Phone Charger or a James Cracknell signed vest!
Follow James Cracknell on his Power Me journey at Facebook.com/Duracell  and on Twitter @DuracellUK #powerme
